Press & Media hub

Press contact

Jennifer Plankenbühler

Press & Medical PR Lead
Headquarters
Sanity Group GmbH
Jägerstrasse 28-31
10117 Berlin, Germany
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Media Kit
Sanity Group digital press release PDF includes: About the company, factsheet, quotes and portraits (only available in German).
Founders Profiles
Short biographies & careers of Sanity Group founders Finn Hänsel and Fabian Friede (available in German and English).
Press Photos
Sanity Group's press images high and web resolution folder includes: Office & Labs, Founders, Management Team, Sanity Group Staff, Endosane Pharmaceuticals Staff, Belfry Medical Staff, Sanity Group Brands (product images & logos).

Latest news

April 16, 2026
Sanity Group
Organigram Global and Sanity Group Announce Successful Closing of Acquisition
April 1, 2026
Sanity Group
Evaluation Report on Second Anniversary of German Cannabis Act: Sanity Group Calls for Evidence-Based Regulation
March 23, 2026
Sanity Group
Sanity Group and Curaleaf Laboratories Announce Partnership to Advance Medical Cannabis Innovation in the UK
April 12, 2023
Sanity Group
Cannabis legalization in Germany – Statement on the revised cornerstone paper
January 12, 2023
Sanity Group
Endosane Pharmaceuticals agrees to Licence Agreement with PreveCeutical Medical thereby Securing Exclusive Rights to Innovative Technology

In the media

March 23, 2026
vayamed
Big Tobacco Jumps Into Germany’s Pot Industry alongside Snoop Dogg
March 23, 2026
Vaay
Big Tobacco Jumps Into Germany’s Pot Industry alongside Snoop Dogg
March 23, 2026
Sanity Group
Big Tobacco Jumps Into Germany’s Pot Industry alongside Snoop Dogg

Interested in covering Sanity Group?

About Sanity Group

At Sanity Group, we pursue a clear goal: Unlock the full health potential of cannabinoids

The Sanity Group was founded in Berlin in 2018 by Finn Hänsel (Founder & CEO) and Fabian Friede (Founder & Addvisor).

The Berlin-based health and life science company aims to improve people’s quality of life through the use of cannabinoids and the utilization of the endocannabinoid system. The focus is on medical products and pharmaceuticals (medical cannabis; finished pharmaceuticals) and cannabinoid-based consumer goods.
“It’s important to understand the full potential of the plant – that’s what we’re working for, to bring cannabis back to the center of European society.”
Finn Hänsel
Senior Scientific Affairs Manager

Our brands

An overview of our brands related to medical cannabis, scientific pilot projects on recreational cannabis and CBD products.
ZOIKS - the latest brand from the Sanity Group - aims to improve patient care with high-quality medicinal cannabis through particularly affordable medicines.
avaay Medical supplies patients through pharmacies with high-quality cannabis medicines - for a personalised therapy with natural products.
Vayamed is a fully licensed pharmaceutical company that distributes medical cannabis medicines to pharmacies and clinical facilities - focusing on the supply to patients with statutory health insurance.
Grashaus Projects is an official pilot project for recreational cannabis in Switzerland, investigating the effects of the legal sale of THC-containing products on the consumption behaviour of study participants.
vaay positions itself as a "wellbeing brand" of the Sanity Group, focusing on CBD products in the fields of cosmetics, dietary supplements, and lifestyle.
Get in touch

For general enquiries, please email info@sanitygroup.com. For specific topics you can reach the right team in the sidebar. You’ll also find links for cultivation collaborations and pilot studies in our footer.

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